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Social networking has been taking the globe by storm since the introduction of Facebook. With such a huge number of people using these sites to connect to their friends, former school friends and former colleagues - social networking sites offer a lot of opportunities for the affiliate marketing crowd. So let's look at some advantages to be gained from using sites like Facebook to promote your business or products:
Reaches large numbers of people:
With so many people being active on these sites, it would be a shame not to make the most of this. Over 600 million Facebook accounts (as I write this) can be reached through this medium. Facebook have been pretty smart with their advertising strategy too. You can target your ad to reach a particular age group or demographic - thus making it easier to promote your affiliate marketing products.
Increase of traffic:
Using the Facebook advertising system will bring more traffic to your site, just as long as you create ads that are compelling and invite plenty of clicks. You should also gain some traffic from your business pages as long as you invest some time into networking and building up your connections.
Business pages:
These pages can be easily set up. They offer space for graphical promotion in the form of the profile photograph area and also the photograph set that can be displayed across the top of the screen. Be sure to include a link through to your main site from the information that shows on the main page. One way to encourage people to join or 'like' your page is to offer the chance to win one of your products.
Interact with your prospects:
Use your business page to attend to any questions or concerns from your contacts. Any comments that are added to the Facebook business page will be brought to your attention quickly as you will receive an email from Facebook. This is one of the reasons why beginners should start off selecting one niche area of affiliate marketing products - they can build up one Facebook page at a time to support their promotional efforts.
Post discounts, specials and offers.
Facebook, Facebook Marketplace, Twitter and Groupon all offer a place to post offers and discounted products. With so many subscribers and users of these sites, it's possible to reach many potential consumers. Tip: it's important to learn the basics of good copywriting to get the best from these and in fact from any marketing that you do.
Build credibility:
Anybody who is anybody in online business should have a presence on social networking. Without a presence, it's harder to build credibility - especially if your affiliate marketing business is relatively new.
Brand awareness:
Building awareness of your affiliate marketing business can be so much more effective with the use of sites like Facebook and Twitter. There is space to add your brand image such as logos, and it's also an opportunity for people to learn about what deals you are offering and how you go about your business.
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Source: http://www.submityourarticle.com/articles/Andrew-Holtom-8605/social-networking-sites-211957.php
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