In the years that followed, Starbucks eventually won over many of even the most cynical New Yorkers, including me. Schultz, a native New Yorker, took his time planning to enter the market?the company had gone public two years earlier?and cleverly used his personal familiarity with our weaknesses to break down our resistance. Starbucks? many gestures of affection included comfortable chairs intended to erase the pressures of urban life from the mind and body; clean, well-stocked bathrooms in a city otherwise designed to test the limits the human bladder; cheap refills for discount-mad old-timers. And Starbucks initially provided something no other fast-food franchise had ever managed to deliver: friendly, knowledgeable, and patient staff who often knew your name and preferences. It was enough to make the most jaded New Yorkers suspend disbelief and forget they were patronizing a global corporate fast-food monolith.
Source: http://feeds.slate.com/click.phdo?i=cf41d81b8ed00c1f8b1193fcc446298c
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